The Andrew Flintoff Cricket Academy coaching programmes have been created by top level ECB coaches, childcare experts and with input from Fred himself!

The Academies offer a unique cricketing experience and develops individual cricketers to do this with a big smile on their face. AFCA creates an environment where children can learn by having fun and the freedom to express themselves as cricketers.


The Freddie Fun curriculum includes a huge variety of cricket games, challenges and skill development sessions. Every day, every child will have the opportunity to bat, bowl and field.


Every day the camp will take part in batting, bowling and fielding technical sessions, delivered in fun, engaging and challenging methods. The rest of the day is made up of tactical and game-play based sessions including middle practices, net scenarios, TGFUs (Teaching Games for Understanding) and small sided matches. Each group's curriculum is age/ability related and players may be moved to different groups to be challenged appropriately.


Freddie Flintoff was a unique cricketer and person who played the game with passion, heart and enthusiasm. These qualities are essential for any potential AFCA coach along with:

  • ECB Coaching qualification
  • Valid Enhanced DBS

Activate Camps have trained managers on every site who come from a variety of different backgrounds. We actively recruit school teachers, PGCE students, qualified sports coaches and childcare professionals to take our management roles. The professional staff we employ helps us exceed the high standard that are set and expected by Ofsted. All our staff are DBS checked and we will always have at least one first aid trained staff member on site at all time.

We recognize the importance of health and safety and child welfare. We are the only provider of our kind that has training developed in partnership with Cardinus Risk Management and approved by the International Institute of Risk and Safety Management. All staff go through all our in-house training.