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Puma & The Andrew Flintoff Cricket Academy
In December 2008 Andrew Flintoff agreed an endorsement deal with PUMA, the UK’s fastest growing sportslifestyle brand. This means that for the coming years Freddie will be playing his cricket in PUMA footwear and using their equipment, as well as wearing PUMA sportslifestyle ranges off the pitch.
Watch Freddie show his koala busting skills
Watch the PUMA photoshoot video
Freddie had the following to say regarding why he felt the PUMA brand was the perfect fit for him,
“As a brand, PUMA goes beyond the performance needs of cricketers. PUMA address design and individualism in a way that perfectly meets my interests and expectations – including being the first to introduce a pink cricket bat. Their innovation in cricket is unparalleled. I’m really excited to be joining the brand and looking forward to developing the relationship throughout the next stage of my career.”
PUMA are just as excited about the relationship, and PUMA UK Head of Sport, Richard Callaway had had the following to say,
"Be it on or off the cricket pitch, there is no doubt that Freddie completely embodies the PUMA brand through his passion, style and individualism. We are confident that this will be a successful and exciting partnership for both parties.”
As a PUMA player, Freddie will be joining the likes of other dynamic cricketers such as Adam Gilchrist and Brendan McCullum in a growing portfolio of some of the World’s most exciting players.
But it is not only PUMA’s players who are exciting, as they can also boast some of the most technological advanced, dynamic, innovative products in the market too.
They have introduced a fresh approach to looking at product and have quickly become the benchmark that other brands look at for inspiration.
"The game has given me so much, and I want to pass on my passion of the game to as many youngsters as I can." Andrew Flintoff
In 2009 PUMA®'s cricket collection is 100% PVC free. This represents a huge leap forward in product development and PUMA®’s environmental responsibility. The benefits are great; product is of a much higher quality and weight is signifaicantly reduced. PVC has traditionally been used in the production of cricket equipment because of its low cost and high durability.
Everything from bat labels to the facing of batting pads and gloves has historically used PVC in their construction. However PVC is difficult to manufacture and hard to dispose of because of its chlorine content. Many environmental groups also advise against its use in consumer goods because of its harmful impact on the environment.
Thanks to the partnership between Freddie and PUMA, the Andrew Flintoff Cricket Academy will benefit through the use of PUMA’s fantastic cricket product discussed above.
To find out more about PUMA Cricket and their players and product ranges please visit www.pumacricket.com
